Over the period of just over a month I worked with the second hand toy company Loved Before to create an animation as a centre piece for their new concession in Selfridges London. Working in line with brand requirements and that we received from the Selfridges team.

LOVED BEFORE

Inside a store with plush toys, including a large teddy bear in the foreground and smaller teddy bears in boxes on a white table. A large monitor displays an animated teddy bear holding tissue paper, with the phrase "loved before" above it. Shelves filled with more plush toys are visible in the background.
A large plush teddy bear with smaller teddy bears on its arms and legs, sitting on a white bench inside a retail store with shelves of toys and accessories in the background.
Drawing of a teddy bear with photos and a story sheet nearby.