Tesco – The Coffee Shop

Creative direction and graphics delivery for the launch of the new seasonal menus at Tesco’s The Coffee Shop.

Front concept …

to delivery

The process

Storyboarding the narrative behind the great products at The Coffee Shop to create fluid, process shots which emphasise the authenticity of the products.

This media created an eye-catching campaign to draw in customers from across the store.

Seasonal change

Each new season was an opportunity to evolve the character of The Coffee Shop through styling.

At Christmas time, we developed the narrative of the Christmas season, reflected through set dressing and props.